News from Web 2.0 Expo

In 30 years I have never run out of promotional materials on the first day of a show. Yesterday was the exception as hordes of potential customers, advisors, consultants, investors, and maybe even a few competitors swamped SharedBook's booth at Web 2.0 Expo.

By the close of the first 3 hours in which the expo floor was open, we only had a handful of business cards and brochures remaining. So Thea went to the local Kinko's this morning to print additional materials. We were surprised that so many people already seemed to know something about us. Perhaps this was because they had seen the terrific analysis on KillerStartups.com or maybe Marc Orchant's write up on his Office Evolution blog for ZDNet. I also had the pleasure of participating in my first live Web interview as Robert Scoble and I talked about the expansive and diverse print on demand opportunities that are possible with SharedBook's Reverse Publishing Platform.

We are looking forward to another exciting day on the floor. We hear 10,000 attendees are expected for the show, which was originally predicted to have 10 percent of that number. Congratulations to all the people at O'Reilly's Web 2.0 for a well attended event.